![](https://freight.cargo.site/t/original/i/4c92716fe3d6abadb39621a9a47c56fb5fbedb64db95d74fec8fdb3a17327a52/Artboard-4-copy.jpg)
Pips is a natural wine bar in Brooklyn.
Pips is a natural wine bar in Brooklyn that serves dishes inspired by the flavors and spirit of coastal Italy—as well as their own special house amari.
They approached us to develop a visual identity and amaro packaging that was equal parts straightforward, quirky, and decidedly bold.
I worked with Chris, Molly, and the Pips team to create the visual identity, menus, amaro packaging, and restaurant collateral.
![](https://freight.cargo.site/t/original/i/7d2bd86173d8395de203a7d907dbd399773360a5c2b35f35d25e20f6c023197a/pips_postcard_d2_02.jpg)
![](https://freight.cargo.site/t/original/i/c6bdf644daab90fc103e46e903836d7a705e2d8dddfe5a1949da34d815c01620/pips_business-card_d2_02.png)
![](https://freight.cargo.site/t/original/i/78e49d5adf2d3281f2b58b26a1118a8b012a1d2dea252895846c7d8b44833fc6/Artboard-4.jpg)
![](https://freight.cargo.site/t/original/i/bc2b0709f9d0ce00881a8153196a06ac47cbd83e47d3c70f407519acf900e29e/pips_coasters_d2_02.jpg)
![](https://freight.cargo.site/t/original/i/ce790c84651ef49d859e7de2456a3164deaf4438c9c9afb06fd1c3b9b392ac30/Artboard-4-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/bf89e3e2a20c620b05ca62d0f9d4d1a8ffc38c291a65c40613b5a30d6c7d35b7/Asset-3.png)
![](https://freight.cargo.site/t/original/i/a237ff1616d84e0fb80941377c95e7f0cce7723405b4af2c6243fc67d3d597b8/pips-posters.jpg)
![](https://freight.cargo.site/t/original/i/094d84c0a35333cc5414f0b3b7c902ee4279287428f3425e253a93f10295b2d0/pips-matches.jpg)
![](https://freight.cargo.site/t/original/i/b230f78771c74fafa96d8132daed3c681985bf48885cfa892e529fee839e1665/pips-tote.jpg)
CREATIVE DIRECTION: Chris Sojka
DESIGN & ILLUSTRATION: Malissa Smith